Discover the best real estate CRM software for agents and developers in 2025. See why Roots Africa CRM ranks #1 ahead of HubSpot, Pipedrive, Wise Agent, and Silqu.
When James, a Nairobi-based real estate agent, started closing more deals, he didn’t expect the hardest part would be keeping track of his clients.
Between WhatsApp messages, calls, emails, and spreadsheets, things quickly spun out of control. One missed follow-up meant a lost deal. A forgotten reminder meant a disappointed client.
James didn’t need more hours in a day. He needed a smarter way to manage his leads.
Like many real estate professionals across Kenya and Africa, James discovered the power of a real estate CRM. But with so many platforms out there, how do you choose the one that actually fits your market, your clients, and your daily workflow?
Let’s explore the Top 5 Real Estate CRMs in 2025 , and why Roots Africa CRM is taking the lead among agents and developers across the continent.
The modern property market is fast, digital, and competitive. Leads come from everywhere — social media, online listings, referrals, and walk-ins.
A real estate CRM helps you manage all that activity in one place. It organizes leads, automates follow-ups, and gives agents and developers full visibility into their sales pipeline.
A good CRM helps agents focus on what matters most — closing deals and building relationships.
After comparing features, usability, support, and relevance for the African market, here’s how the top CRM tools rank this year.
Best for: Agents, developers, and mortgage brokers in Africa
Roots Africa CRM was designed specifically for the African real estate market. Unlike global tools that require heavy adaptation, Roots Africa fits naturally into how agents, brokers, and developers already work.
It integrates property listings, lead tracking, and mortgage-related workflows through its partnership with I&M Bank. From WhatsApp leads to email automation and client tracking, everything sits in one clean dashboard.
Highlights:
Roots Africa CRM isn’t just software — it’s a smarter, localized way to sell property in Africa.
Best for: Marketing and tech-savvy teams
HubSpot offers a free CRM core with robust marketing, sales, and support tools. It’s excellent for campaign automation and analytics, but lacks built-in property-specific workflows such as listing management or local payment channels.
It remains one of the most powerful global CRMs, though smaller real estate teams may find it complex or costly to customize for their specific needs.
Best for: Small teams and startups
Pipedrive provides a clean visual sales pipeline that makes tracking deals simple and intuitive. It’s great for managing a general sales process but doesn’t include features like mortgage tracking, property listings, or localized communication channels that real estate agents rely on.
Best for: Realtors in the United States
Wise Agent is designed for real estate professionals with tools for lead capture, transaction management, and marketing automation. However, it’s centered around U.S. workflows such as MLS integration and lacks adaptation for African markets, currencies, and communication preferences.
Best for: Property managers and landlords
Silqu is an emerging African PropTech platform focused on rent collection, tenant management, and property operations. While it’s strong for landlords, its CRM sales features are still evolving compared to full-scale tools like Roots Africa CRM.
Roots Africa CRM is built around how property is bought, sold, and financed in Kenya — including WhatsApp lead capture, local payment options, and mortgage referral workflows.
Whether you’re an independent agent or part of a large brokerage, Roots Africa CRM provides complete pipeline visibility, collaboration tools, and customizable dashboards for every role.
Roots Africa offers localized onboarding and training instead of generic online chatbots. You get a partner who understands your market and workflow.
You get enterprise-level features designed for local needs without paying global CRM prices.
Choosing a CRM isn’t just about features. It’s about finding a system that fits your business and market.
While global platforms like HubSpot and Pipedrive dominate internationally, Roots Africa CRM is redefining how real estate professionals in Africa manage sales and client relationships. It’s practical, localized, and built to help you close more deals with less effort.
If you’re an agent, broker, or developer looking to grow faster and work smarter, it’s time to try the CRM built for you.
Book a free demo with Roots Africa CRM today and see how top-performing real estate teams in Kenya and beyond are transforming the way they sell, manage, and grow.
